Protein Bars with a Purpose: The NexBar Story

by | Nov 26, 2024 | About NexBar | 0 comments

A Snack Revolution

In a world increasingly driven by sustainability and health-conscious choices, NexBar as a brand is doing its best to drive consumers in the right direction. We’re not just another protein bar brand, we’re a movement. With cricket protein as our star ingredient, we’re creating snacks that nourish your body while protecting the planet.

If you’re looking for healthy, eco-friendly protein bars that align with your values, NexBar is your next go-to snack. Here’s the story behind the product that’s setting a new standard in sustainable nutrition.


The NexBar Mission: Beyond Nutrition

Our mission goes beyond creating delicious protein bars. We’re building a movement toward sustainable food systems. By introducing insect protein into the mainstream protein and healthy snack industry, we aim to normalize alternative protein sources, reduce dependence on resource-intensive livestock farming, and help consumers make smarter choices for their health and the planet.


Why Choose Insect Protein?

Sustainability Meets Nutrition

Insect protein is one of the most sustainable sources of nutrition available today. Compared to traditional farming, insect farming requires:

  • Upto 12X less feed (FAO, 2013)
  • Significantly less water
  • A fraction of the land required for cattle farming

They also produce almost no greenhouse gases, making them an environmentally friendly protein source.

Packed with Nutritional Benefits

Insect protein is a powerhouse of essential nutrients:

  • High in protein: Perfect for active lifestyles
  • Rich in vitamins: Includes B12, vital for energy and cognitive function
  • Packed with minerals: Such as iron and zinc for overall wellness (Jarchlo & King, 2021).

By choosing NexBar, you’re not only getting a snack that provides you essential nutrients, but also contributing to a more sustainable form of protein.


What Sets NexBar Apart?

Sustainable and Eco-Friendly

At NexBar, we take the word sustainability to heart. It isn’t just a keyword for us, its a staple of the brand. Each bar is created using insect protein, specifically crickets, which has an incredibly low environmental footprint as mentioned before. For individuals looking for sustainable snack options, NexBar offers a guilt-free snack while supporting eco-friendly practices.

Premium Ingredients

We’re committed to delivering organic, preservative-free snack bars that taste great! Each NexBar combines the rich flavours of natural ingredients with the protein-packed power of crickets. Available in three mouth-watering flavours – Dark Chocolate, Coconut, and Fruit Medley – NexBar offers something for everyone without compromising on nutrition.

Designed for On-the-Go Lifestyles

Whether you’re heading to the gym, a long lecture, or simply need a quick pick-me-up, NexBar is the perfect companion. Packed with protein, low in sugar, and made with simple ingredients, our bars keep you energized and satisfied. So next time you’re looking for a quick snack on the go, pick yourself up a NexBar!


Something for the Health-Conscious Consumer

NexBar was created with people like you in mind. NexBar is suitable for all ages but was specifically created by students for students. We believe that sustainable individuals between 18-30 will really enjoy NexBar. If you’re a part of a growing demographic of consumers aged 18-30 who value eco-friendly and nutritious products, NexBar is for you!

NexBar consumers are:

  • Minimizing their environmental impact
  • Eating organic, preservative-free snacks
  • Supporting sustainable food solutions.

How NexBar was Born

NexBar began by a group of university students who craved a healthier, more sustainable way to snack. Constantly on the go, we needed something nutritious, convenient, and responsibly made—but nothing on the market met our standards. So, we decided to create it ourselves. That’s how NexBar was born. Today, NexBar reflects our passion for nutrition, sustainability, and innovation, offering a smarter way to snack for people just like us.


Where You Can Find NexBar

Starting in January 2025, you can find NexBar at:

  • High-end grocery stores: Whole Foods Market, Marks & Spencer Foodhall, Waitrose
  • Budget-friendly options: Tesco, Lidl, Aldi

With a focus on accessibility, NexBar will be available in central London locations to cater to a wide range of consumers. We will be in multiple locations and we accept orders on our website as well for 5-pack and 10-pack orders.


Competitive Pricing for Premium Quality

Our pricing strikes a balance between premium value and affordability. With 5-pack options priced at £8.49 and 10-pack options at £14.99, NexBar is competitively positioned in the premium protein bar market in the UK. We wanted to provide sustainable snacking options for reasonable prices so that cost is not a barrier for our consumers.

Why Pay for NexBar?

  • You’re supporting sustainable practices
  • You’re fueling your body with high-quality, organic ingredients
  • You’re choosing a brand committed to making a difference

The Future of Snacking: Why NexBar is Leading the Charge

The global market for protein is growing rapidly, and within this, the market for alternative protein sources is booming, with a forecasted growth of 26.1% between 2023 and 2028 (Euromonitor, 2024). We believe that NexBar is perfectly positions to lead this movement, transforming the experience of consumers with sustainable snacking.

Our Vision

  • To make sustainable snacks mainstream
  • To challenge traditional protein sources with innovative alternatives like insect protein
  • To empower consumers to make eco-friendly choices without sacrificing taste or convenience and without paying high premiums

Join the NexBar Movement

We don’t just sell snack bars, we offer a chance to be a part of something much bigger. By choosing NexBar, you’re joining a family of individuals like you who care about their health and about the environment.

How You Can Help:

  1. Try NexBar: Using our website or through your local grocery stores, purchase one of our bars and experience the taste and benefits for yourself
  2. Spread the Word: Share our mission with friends and family and promote it on your social media platforms
  3. Stay Updated With Us: Follow our blogs and social medias to stay updated!

Written by

Related Posts

Your Fitness Journey, Simplified With our Bars

Maintaining a fit and active lifestyle doesn’t have to be complicated. Whether you’re a fitness enthusiast or just starting your journey, the right fuel can make all the difference. Enter NexBar, a high-performance snack designed to meet your nutritional needs while...

read more

Snack Smarter: Balancing Nutrition and Taste

In today’s fast-paced world, choosing snacks that strike the perfect balance between taste and nutrition can feel like an impossible task. But keeping a healthy and active lifestyle doesn't mean you have to compromoise flavour. This blog explores the importance of...

read more

NexBar: Pioneering Healthy, Sustainable Snacking

Reading time: 3 minutes As people become more health-conscious and eco-aware, the demand for healthier and more sustainable snacks is growing. Traditional protein bars often come with hidden sugars, artificial ingredients, and unsustainable production methods.  That's...

read more

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *